Every technology comes with a pitch. Microservices will set your teams free. Serverless will kill your ops burden. The AI agent will write the code for you.

Then you ship it, and reality files its own report.

Reverse Pitch is your weekly newsletter that bring a short post on the actual cost once you are pass the hype phase. We showcase the trade-off the conference talk skipped, the failure mode the docs don’t mention, the times the hype turns out to be right after all.

What you’ll get

Weekly posts around 500 to 800 words. I respect your time.

Topics rotate across software architecture, AWS and infrastructure decisions, AI engineering as it actually lands in production, and the occasional honest note on the engineering career itself.

Some posts assume you’ve been doing this a decade. Some assume you started last year. Both are welcome!